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| Dateititel | Digital Marketing Strategy: An Integrated Approach to Online Marketing |
| Veröffentlichungsdatum | |
| Sprache | Deutsch |
| ISBN-10 | 1749974642-TGV |
| Digital ISBN | 224-2751735471-NGY |
| Autor | Elsa Schurz |
| Übersetzer | Udonna Faakhir |
| Seitenzahl | 157 Pages |
| Editor | Alma Neubauer |
| Dokumententyp | EPub PDF AMZ HWP WRD |
| Dateigröße | 3.12 MB |
| Dateinamen | Digital Marketing Strategy: An Integrated Approach to Online Marketing.pdf |
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Digital marketing strategy was born. I bet you’re surprised. I didn’t mention smartphones, apps, Facebook ads or blogs at all. That’s because digital marketing has nothing to do with the internet. Definition. If you are wondering what digital marketing is… it’s is advertising delivered through digital channels. Channels such as social media, mobile applications, email, web ...
A digital marketing strategy is a blueprint or masterplan to achieve your marketing objectives which involves determining digital marketing key performance indicators, selecting appropriate digital marketing channels, evaluating both traditional and digital marketing performance to improve return on investment, and more.
Use our digital marketing strategy template integrated across the RACE Framework to plan and get ahead in your digital marketing. We all know the old saying “if you fail to plan, you are planning to fail”, but when it comes to digital marketing, this really is the case.
In the digital age, businesses coordinate marketing efforts in order to compete. Learn how to create an integrated marketing strategy to maximize marketing effectiveness.
Take a Measured Approach — Digital strategy often incorporates a process for assessing whether new technology will really complement or grow the current business. If you fear that your company is already behind on digital, it can be tempting to rush into a project without looking at how it fits your current strategy. By taking a measured approach, you can avoid wasting resources on ...
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The paid approach would follow the same process, except you’d offer an incentive. For example, you could offer 10% of the next month’s retainer for every new customer referred. This would come at a very small cost to you and would generate a significant amount of revenue. 7. Use Influencer Marketing. Partnering with influencers can be a very effective marketing strategy for B2B businesses ...